INTERNATIONAL BRANDING AND RETAILING - MOD. 2
cod. 1010933

Academic year 2022/23
1° year of course - Second semester
Professor
ZILIANI Cristina
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
Attività formative affini o integrative
Type of training activity
Related/supplementary
14 hours
of face-to-face activities
2 credits
hub: PARMA
course unit
in ENGLISH

Integrated course unit module: INTERNATIONAL BRANDING AND RETAILING

Learning objectives

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Prerequisites

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Course unit content

Please refer to the Syllabus of International branding and Retailing 8 CFU. The course is in reality composed of 10 CFU, for technical reasons only it appears as composed of 8 + 2 CFU, but it is a single entity, with one final exam and one professor only.

Full programme

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Bibliography

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Teaching methods

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Assessment methods and criteria

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Other information

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