Learning objectives
By the end of this workshop, participants will be able to:
1. Understand and apply advanced communication theories and models.
2. Develop effective verbal and non-verbal communication skills.
3. Enhance listening and feedback techniques.
4. Utilize persuasive communication strategies in various contexts.
5. Improve conflict resolution and negotiation abilities.
6. Adapt communication styles to diverse audiences and settings.
Prerequisites
This workshop is designed for individuals with:
• Basic knowledge of communication principles.
• Previous experience in professional or academic communication settings is advantageous but not mandatory.
Course unit content
1. Introduction to Communication Theories and Models
- Overview of key communication theories.
- Understanding communication processes and barriers.
2. Verbal and Non-Verbal Communication Skills
- Techniques for clear and effective verbal communication.
- The role of body language and non-verbal cues.
3. Active Listening and Feedback
- Strategies for active listening.
- Providing and receiving constructive feedback.
4. Persuasive Communication
- Principles of persuasion.
- Crafting and delivering persuasive messages.
5. Adapting Communication Styles
- Understanding audience diversity.
- Tailoring communication to different contexts and cultures.
Full programme
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Bibliography
• Adler, R. B., & Rodman, G. (2017). Understanding Human Communication. Oxford University Press.
• Cialdini, R. B. (2006). Influence: The Psychology of Persuasion. Harper Business.
• Covey, S. R. (1989). The 7 Habits of Highly Effective People. Free Press.
• Goleman, D. (1995). Emotional Intelligence: Why It Can Matter More Than IQ. Bantam Books.
• Fisher, R., & Ury, W. (1981). Getting to Yes: Negotiating Agreement Without Giving In. Penguin Books.
Teaching methods
• Lectures and interactive presentations.
• Group discussions and activities.
• Role-playing and simulations.
• Case studies and real-world applications.
Assessment methods and criteria
• Participation and engagement in class activities (50%).
• Final written exam or practical assessment (50%).
Other information
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2030 agenda goals for sustainable development
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