Learning objectives
Understanding the management and marketing of a food farm and firm , both with a supply chain and industry perspective and the food consumers’ perception and preferences.
Students will gain skills related to the analysis of case studies of agro-food chain using the knowledge acquired during the course.
Prerequisites
no
Course unit content
Develop an integrated system of knowledge capable of introducing students to the study of structural and evolutionary dynamics of the food industry on competitive corporate governance illustrate the general aspects of structure and operation of food businesses and specific analysis of marketing.
Full programme
Activities, processes and operating systems
The budget
Accounting tools for economic decisions
The traditional concept of marketing
The concept of market orientation
The globalization of markets and emerging values
The new digital technologies
Innovation
International marketing m(cenni)
Busienss Model Canvas
Bibliography
Marketing Agroalimentare
Cristina Mora
Create Mc Graw Hill
2021
For Erasmus students available under request lectures /material in english
Teaching methods
Lectures, case studies and seminars
Assessment methods and criteria
The final examination will be written - 1 question on balance sheet analysis or accounting instruments
and 2 oral questions
Other information
nessuna
