COMPETITIVENESS AND BUSINESS STRATEGIES
cod. 1010343

Academic year 2022/23
2° year of course - Second semester
Professor
- Patrick O'SULLIVAN
Academic discipline
Economia aziendale (SECS-P/07)
Field
A scelta dello studente
Type of training activity
Student's choice
42 hours
of face-to-face activities
6 credits
hub: PARMA
course unit
in ENGLISH

Learning objectives

At the end of the course students will be expected to
1. Have a deep understanding of the factors, processes and mechanisms that can promote economic development and prosperity
2. That through the case studies as seen in class they will be able to apply the microeconomic theories of development to particular regions and countries
3. That the student would be in a position to provide a basic level of consultancy advice to governments or local authorities or to local entrepreneurs regarding the formation and advantages of industrial clusters
4. That the students will have a clear grasp of the notion and theory of stakeholders and its significance in relation to ethical behaviour in business
5. That they should be able to apply the stakeholder concept to elaboration of cluster theory and its application
6. That students should have an idea of how in practice shared value can be measured in general and in the context of clusters

Prerequisites

None

Course unit content

The main topics covered will therefore be as follows:
Theoretical foundations of economic growth theory
Microeconomics of development; the value chain; the power of clusters
Harvard cases on Competitiveness and Clusters: Dutch flower case; Columbia case; Vietnam case; and others as relevant
Creating Shared Value and its implications for business strategy; Corporate Citizenship
Macro indices to measure creation of shared value: the Social Progress Inde

Full programme

This course in the first place explores the determinants of national and regional competitiveness from a bottom-up, microeconomic perspective. The course probes the ultimate determinants of a nation’s or region’s productivity, rooted in the strategies and operating practices of locally-based firms, the vitality of clusters, and the quality of the business environment in which competition takes place.
Both advanced and developing economies will be considered and the competitiveness of nations, subnational units such as states or provinces, and particular clusters will be addressed. The course also examines the role that economic coordination among neighbouring countries or regions can play in competitiveness.

The course is concerned not only with government policy but also with the roles that firms, industry associations, universities, and other institutions play in competitiveness. The process of creating and sustaining an economic strategy for a nation or region being a daunting challenge the course explores not only theory and policy, but also the organizational structures, institutional structures, and change processes required for sustained improvements in competitiveness.
Having understood the multidimensional character of the microeconomics of building competitiveness the course will proceed to take a critical look at strategic decision-making in business challenging in particular some of the narrower models of strategy based exclusively on shareholder wealth maximisation; instead a broader approach to firm strategy based on considerations of sustainability and ethical business and respecting the interests of all stakeholders will be introduced.
From there the discussion will widen out to the macro level to encompass the meaning of social progress and its measurement through such indices as the Social Progress Index.
The main topics covered will therefore be as follows:
Theoretical foundations of economic growth theory
Microeconomics of development; the value chain; the power of clusters
Harvard cases on Competitiveness and Clusters: Dutch flower case; Indonesia case; Ireland case; European Union case and others as relevant
Creating Shared Value and its implications for business strategy; Corporate Citizenship
Macro indices to measure creation of shared value: the Social Progress Inde

Bibliography

The materials for Microeconomics of Competitiveness will be a series of Harvard Business School cases on competitiveness. Students will be expected to buy their own copies of the cases as indicated in class from Harvard Business School Store: https://store.hbr.org/?source=google&medium=paidsearch&campaign=intl_br&gclid=EAIaIQobChMIhfX1rYLu9QIVro1oCR2K9wl1EAAYASAAEgLgofD_BwE

Specific readings will also be distributed by the professor in class or through Elly

For the part of the course dealing with wider approaches to business strategy:
CRANE A and MATTEN D (2010) “Business Ethics”, 3rd edition Oxford University Press. [Chapter 1 is available free online as a pdf at https://oxforduniversitypress.app.box.com/v/he-9780198810070
PORTER M & KRAMER M (2011) “Creating Shared Value: how to reinvent capitalism” in Harvard Business Review January-February 2011; pgs 62-78
O’SULLVAN P (2014) Conceptual Foundations of the Social Progress Index in Social Progress Index 2014 Methodological Report, ch 2, Social Progress Imperative, Washington DC. Also available online at http://www.socialprogressimperative.org/system/resources/W1siZiIsIjIwMTQvMDQvMDIvMjAvMTkvNDQvMjcyL1NvY2lhbF9Qcm9ncmVzc19JbmRleF8yMDE0X01ldGhvZG9sb2dpY2FsX1JlcG9ydC5wZGYiXV0/Social+Progress+Index+2014+Methodological+Report.pdf

Teaching methods

The Microeconomics of Competitiveness part of the course is modelled on the teaching methods and content of the similar course at Harvard Business School. While some training in economics or management is helpful there are no prerequisites for following the course.
The course is taught largely using the case method, but there will also be some lectures, round tables,and class discussions. The case method requires extensive advance preparation and critical reflection by students for the class discusoion of cases.
The more theoretical parts of the course on theoretical questions and indices will be taught in a classic lecturing style with open class discussion on more controversial topics. Students will be encouraged to form their own critical opinions and to speak freely.

Assessment methods and criteria

The course will be assessed by a final written examination of two hours at the end of the course The exam will consist of 4 open critical essay type questions from which the students will choose any two questions to answer. The questions will cover all aspects of the course both theoretical and applied and including the case studies. . The student will be able to demonstrate mastery of the material and ability to reflect critically thereon. Each question carries equal weight.

Other information

This course will be diddicult to pass without being present in class at least for the case study discussions