cod. 03099

Academic year 2020/21
2° year of course - Second semester
Academic discipline
Psicologia sociale (M-PSI/05)
Scienze umane ed economico-sociali
Type of training activity
30 hours
of face-to-face activities
6 credits
hub: PARMA
course unit

Learning objectives

The course aims to provide the students with the main notions and principles relating to communicative competence both in verbal and non-verbal terms and in a pragmatic way. At the end of the course the student should be able to:

1) Recognize and analyze interpersonal and social communications
2) Know and understand main aspects which are involved in communicative processes, particularly in persuasion, and in majority and minority influence
3) Recognize and critically analyze the main techniques of persuasion, marketing and risk communication
4) Know and make explicit ethical and structural aspects of messages which are addressed to others
5) Analyze and apply the main methodologies used in the study of communicative processes
6) Develop the learning abilities that are required in order to attain either second cycle or specialized courses.



Course unit content

The course will adress the main aspects related to the psychology of verbal and nonverbal communication such as persuasion, communicative effectiveness, influence of majority and minority, group, leadership and power processes.

Full programme

- - -


Lotto, L., Rumiati, R. (2013). Introduzione alla psicologia della comunicazione. Bologna, Il Mulino

Cavazza, N. (2009) Comunicazione e persuasione. Bologna, Il Mulino.

Further possible readings will be indicated during the course, and on the course page on the Elly platform.

Teaching methods

The course is organized in frontal lessons, in the classroom, about the subjects of the course; Discussion of current events from the point of view of the psychology of communication, practice exercises.

Assessment methods and criteria

Final examination will be written with multiple-choice questions with four choices with one correct answer each. The exam is passed if the student correctly answers 60% of the questions (corresponding with 18/30).

Other information

- - -