cod. 13232

Academic year 2016/17
2° year of course - Second semester
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Type of training activity
63 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
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Learning objectives

At the end of the course, students will have gained an understanding of the fundamental principles of management and business administration. In particular, they will have a complete view of the problems of management of business activities with reference to:
Competitive environment;
le risorse e le competenze distintive;
Strategic management;
Corporate strategy;
Businnes strategy;
la strategia di crescita;
HR management;
Marketing strategy;
Research and Innovation management;
Operations and Logistics;
Finance and Control.


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Course unit content

The course aims to provide tools of strategic and operational management to analyze and understand the competitive mechanisms, formulate strategies and manage business processes. The features developed will refer to the best practices in the design and management of business processes of industrial and service companies.
The first section of the course focuses on the concept of “company” and on the analysis of the competitive environment. In the second part business functions and the characteristics of management models are analised. The third section focuses on the presentation of the main tools of business management and on the strategies of business development.

Full programme

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Sciarelli S. (2014), La gestione dell'impresa, CEDAM.
Excluding chapters 15 and 20.

Teaching methods

The course will combined different teaching tools: lectures, watching movies, discussion of case studies and business testimonials.

Assessment methods and criteria

Assessment will be done through a writing exam.

Other information

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