Learning objectives
At the end of the course, students will have gained an understanding of the fundamental principles of management and business administration. In particular, they will have a complete view of the problems of management of business activities with reference to:
Competitive environment;
le risorse e le competenze distintive;
Strategic management;
Corporate strategy;
Businnes strategy;
la strategia di crescita;
HR management;
Marketing strategy;
Research and Innovation management;
Operations and Logistics;
Finance and Control.
Prerequisites
- - -
Course unit content
The course aims to provide tools of strategic and operational management to analyze and understand the competitive mechanisms, formulate strategies and manage business processes. The features developed will refer to the best practices in the design and management of business processes of industrial and service companies.
The first section of the course focuses on the concept of “company” and on the analysis of the competitive environment. In the second part business functions and the characteristics of management models are analised. The third section focuses on the presentation of the main tools of business management and on the strategies of business development.
Full programme
- - -
Bibliography
Sciarelli S. (2014), La gestione dell'impresa, CEDAM.
Excluding chapters 15 and 20.
Teaching methods
The course will combined different teaching tools: lectures, watching movies, discussion of case studies and business testimonials.
Assessment methods and criteria
Assessment will be done through a writing exam.
Other information
- - -
