cod. 1006107

Academic year 2014/15
3° year of course - First semester
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
A scelta dello studente
Type of training activity
Student's choice
21 hours
of face-to-face activities
5 credits
hub: PARMA
course unit
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Learning objectives

a.Knowledge and understanding:: to develop a working knowledge of executive strategy formulation.
b. Applying knowledge and understanding: to examine the role, perspective, and responsibilities of senior management along with developing and practicing the skills considered important for the effective performance of that role.
c. Making judgements: to introduce students to the strategic issues involved in new forms of corporate organization and business models.
d. Communication skills: To provide students with the tools to engage in a comprehensive analysis of a particular industry so that they can appreciate the competitive dynamics and make recommendations regarding the appropriate sustainable strategy.


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Course unit content

This course focuses on the creation of long-term competitive advantage. It takes the perspective of top management (i.e., CEOs and senior executives who report directly to them), since they are ultimately responsible for ensuring the health and success of the firm.

Full programme

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Suggested readings will be singled out at the beginning of the course

Teaching methods

Practical classroom lessons.
Acquiring knowledge – class presentations and meetings.
Learning to apply skills – experiments and practice
Acquiring independent evaluation skills – case studies
Acquiring learning skills – description of topics and critical examination of cases
Acquiring technical language – marketing terminology and behavior are explained during the course

Assessment methods and criteria

The logic and the practice of the final exams will be explained at the starting of the lessons

Other information

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