a.Knowledge and understanding:: to develop a working knowledge of executive strategy formulation.
b. Applying knowledge and understanding: to examine the role, perspective, and responsibilities of senior management along with developing and practicing the skills considered important for the effective performance of that role.
c. Making judgements: to introduce students to the strategic issues involved in new forms of corporate organization and business models.
d. Communication skills: To provide students with the tools to engage in a comprehensive analysis of a particular industry so that they can appreciate the competitive dynamics and make recommendations regarding the appropriate sustainable strategy.