Learning objectives
The course aims to illustrate the economic role of retail in the Fast Moving Consumer Goods market
DISTRIBUTIVE MARKETING
cod. 12445
Academic year 2011/12
3° year of course - Second semester
3° year of course - Second semester
- Professor
- Academic discipline
- Economia e gestione delle imprese (SECS-P/08)
- Field
- Aziendale
- Type of training activity
- Characterising
80 hours
of face-to-face activities
of face-to-face activities
10 credits
hub:
PARMA
course unit
in - - -
in - - -