cod. 13232

Academic year 2023/24
2° year of course - Second semester
Cristina ZERBINI
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Type of training activity
63 hours
of face-to-face activities
9 credits
hub: PARMA
course unit

Learning objectives

a. Knowledge and understanding (knowledge and understanding)
The course provides models and tools of strategic and operational management of industrial and service companies. The features developed will refer to the best practices in the design and management of business processes and enable students to an improvement in the decision-making process.
At the end of the course the student will have the knowledge acquisition described below and will be able to:
• to evaluate the external competitive environment;
• carry out a study of the sector;
• understand the prevailing trends in the development of business strategies;
• understand the role of resources and skills in the competitive success and as a basis for formulating the strategy;
• understand the role of different business functions and the interrelationships between them;
• Know the principles of organizational design and the main organizational innovations, which have characterized the evolution of the modern enterprise.

b. Ability to apply knowledge and understanding (applying knowledge and understanding)
At the end of the course students will have a complete view of the problems of management of business activities both in manufacturing and in services.
The ability to apply the knowledge will be developed through the teaching method of the analysis of case studies and guided by discussion of selected articles from the teacher and group work designed to systematize the business testimonials.

d. Communication skills (communication skills)
The involvement of the students from the beginning of the course by the teacher-led discussions, which involve active participation and even critics of students, will provide a significant contribution to the improvement of communication skills, interaction and work in groups. In fact, the final phase of the learning process includes the presentation by the students of group work focused on case studies, which are another important moment of development of communication skills.

and. Learning skills (learning skills)
At the end of the course students will have developed the ability to select the best sources of professional development. The network also allows the web today with a limited amount of resources a continuous and constant professional, an improvement in knowledge and in reference to both aspects of method of competitive environment.


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Course unit content

The course aims to provide concepts and models to analyze and understand the competitive mechanisms, formulate strategies and manage business processes. In addition, the course of Economics and Management aims to provide answers to the following questions: How to study an industry? What are the most important management models? What are the main stages of development of the managerial culture?

The course is organized into three sections. The first has the objective to provide the conceptual tools that allow the analysis of the competitive environment of reference. In the second part the characteristics of management models is analised with regard to industrial and service companies. The third section focuses on the presentation of the main tools of business management and pays particular attention to the management of processes.

In detail, the contents of the lectures are: The competitive analysis. Analysis of the industry and the competitive system. Cognitive maps and scenarios. Globalization and its implications on corporate governance. The theory of resources and skills. The formulation of business strategy. The evolution of management models. Taylor and mass production. The Total Quality Management (TQM). The Toyota and lean manufacturing. The business process reengineering (BPR). The innovation and management of new technologies. Business functions and process management. Relations between firms, purchasing management and supply relationships. The management of the production process. The organization of the company. The management of human resources. The main management models of service enterprises. The integrated management of operational activities in the service companies.

Full programme

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Sabbadin E., Negri F. (2010). Economia e Management per il marketing. Torino:G. Giappichelli Editore, ISBN: 9788834816530 (all chapters).

Handout and teacher slides

Teaching methods

Acquisition of knowledge: lectures
Acquisition of the ability to apply knowledge: Tutorials
Acquisition of judgment: During the course students will be encouraged to identify strengths and weaknesses of managerial tools.
Acquisition of learning skills: for each topic you will start from the illustration of the problem to solve and analyze critically the solutions adopted.
Acquisition of technical language: while teaching you will learn the meaning of the terms managerial

Assessment methods and criteria

Written exam.
Assessment will be done through a writing exam, the level of knowledge and understanding of the most important contents of the course will be assessed with 10 multiple-choice questions, each correct answer has a value of one point.
The ability of practical application of knowledge will be verified by the calculation of some indices covered by the program, and this section of the investigation weighs 1/3 of the overall grade (10 points out of 30).
Judgement, the ability to communicate and to have acquired a technical language appropriate specific will be verified through three open questions focused on business cases covered by the program and / or on short field studies to be completed in some parts (the weight the latter section of assessment is equal to 1/3 of the overall grade, 10 out of 30).

Other information

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