cod. 1006331

Academic year 2021/22
3° year of course - First semester
- Donata Tania VERGURA
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Attività formative affini o integrative
Type of training activity
35 hours
of face-to-face activities
5 credits
hub: PARMA
course unit

Learning objectives

This course aims to provide students the basics of the strategic and operational principles of e-businesses. Through the discussion of case studies and business testimonials, the course will develop the knowledge for an effective use of digital technologies into business practices.
At the end of the course, the student should be able to:
- understand and explain the changes occurred in the market in terms of actors, competition and business models;
- analyze the online-offline integration strategies of industrial and commercial companies;
- attend an interview with companies or professionals on issues related to e-business and e-commerce.


No formal propedeuticity is required

Course unit content

The course aims to introduce students to digital economy and to the integration of Internet technologies into business processes and activities. In particular, main course topics are:
- the foundations of the digital economy
- e-business and e-commerce
- Internet-based business models
- mobile commerce and multichannel retailing
- logistic in electronic commerce

Full programme

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• Vergura D.T. (2018). E-commerce e Digital Transformation. Nuovi scenari per imprese omnicanale e consumatori on-demand. Giappichelli Editore

•Other materials prepared by the teacher

Teaching methods

Lessons will be in presence, in compliance with safety standards and following the official class schedule. During the lessons, frontal teaching moments will alternate with interactive moments with the students.
In case of health emergency, lessons will be held remotely: synchronous (via Teams) and asynchronous (videotaped lessons uploaded on the Elly page of the course).
Some audio-video materials will be made available weekly on the Elly platform. They will be online until 10 December 2021.

The Course will combine different teaching tools:
- Acquisition of knowledge: lectures and business testimonials
- Acquisition of the ability to apply the analysis methodologies and of the autonomy of judgment: analysis and discussion of case studies.
- Acquisition of technical language: The students will be exposed to collections of scientific papers with the object of applying the theoretical knowledge discussed during the lessons to practical problems.
- Acquisition of learning skills: Lessons will favor students' participation and critical evaluation of the main topics discussed.

The teacher is available for explanations regarding the lessons.

Assessment methods and criteria

Assessment will be in presence through a writing exam with open questions. The exam will last 45/60 minutes (depending on the number of questions) and will be evaluated with a score from 0 to 30.
In case of health emergency, the assessment will take place through an oral exam in electronic mode (via the Teams platform) and will be evaluated with a score from 0 to 30.
A final exam will be held at the end of the course (end of October). The exam will be oral and will take place in person, unless otherwise specified due to health emergency.

The final results are published on the Esse3 portal.

The honors will be awarded to those students who obtain the full evaluation and demonstrate an appreciable systematic knowledge of the topic, an excellent ability to apply the knowledge acquired to specific problem in question, and a considerable autonomy of judgment.

Other information

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