ECONOMICS AND COMPANY MANAGEMENT
cod. 13232

Academic year 2020/21
2° year of course - Second semester
Professor
- Edoardo SABBADIN
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
Aziendale
Type of training activity
Characterising
63 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
in ITALIAN

Learning objectives

Knowledge and understanding (knowledge and understanding)
The course provides models and tools of strategic and operational management of
industrial and service companies. The features developed will refer to the best
practices in the design and management of business processes and enable
students to an improvement in the decision-making process.
At the end of the course the student will have the knowledge acquisition described
below and will be able to:
• to evaluate the external competitive environment;
• carry out a study of the sector;
• understand the prevailing trends in the development of business strategies;
• understand the role of resources and skills in the competitive success and as a
basis for formulating the strategy;
• understand the role of different business functions and the interrelationships
between them;
• Know the principles of organizational design and the main organizational
innovations, which have characterized the evolution of the modern enterprise.
b. Ability to apply knowledge and understanding (applying knowledge and
understanding)
At the end of the course students will have a complete view of the problems of
management of business activities both in manufacturing and in services.
The ability to apply the knowledge will be developed through the teaching method of
the analysis of case studies and guided by discussion of selected articles from the
teacher and group work designed to systematize the business testimonials.
d. Communication skills (communication skills)
The involvement of the students from the beginning of the course by the teacher-led
discussions, which involve active participation and even critics of students, will
provide a significant contribution to the improvement of communication skills,
interaction and work in groups. In fact, the final phase of the learning process
includes the presentation by the students of group work focused on case studies,
which are another important moment of development of communication skills.
and. Learning skills (learning skills)
At the end of the course students will have developed the ability to select the best
sources of professional development. The network also allows the web today with a
limited amount of resources a continuous and constant professional, an
improvement in knowledge and in reference to both aspects of method of
competitive environment.
Metodi

Prerequisites

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Course unit content

The course aims to make known the fundamentals of management.
The course aims to provide concepts and models to analyze and understand the
competitive mechanisms, formulate strategies and manage business processes. In
addition, the course of Economics and Management aims to provide answers to the
following questions: How to study an industry? What are the most important
management models? What are the main stages of development of the managerial
culture?
The course is organized into three sections. The first has the objective to provide
the conceptual tools that allow the analysis of the competitive environment of
reference. In the second part the characteristics of management models is analised
with regard to industrial and service companies. The third section focuses on the
presentation of the main tools of business management and pays particular
attention to the management of processes.
In detail, the contents of the lectures are: The competitive analysis. Analysis of the
industry and the competitive system. Cognitive maps and scenarios. Globalization
and its implications on corporate governance. The theory of resources and skills.
The formulation of business strategy. The evolution of management models. Taylor
and mass production. The Total Quality Management (TQM). The Toyota and lean
manufacturing. The business process reengineering (BPR). The innovation and
management of new technologies. Business functions and process management.
Relations between firms, purchasing management and supply relationships. The
management of the production process. The organization of the company. The
management of human resources. The main management models of service
enterprises. The integrated management of operational activities in the service
companies. At the end of the program the students who attended will be able to conduct a Industrial sector study.

Full programme

In detail, the contents of the lectures are: The competitive analysis. Analysis of the
industry and the competitive system. Cognitive maps and scenarios. Globalization
and its implications on corporate governance. The theory of resources and skills.
The formulation of business strategy. The evolution of management models. Taylor
and mass production. The Total Quality Management (TQM). The Toyota and lean
manufacturing. The business process reengineering (BPR). The innovation and
management of new technologies. Business functions and process management.
Relations between firms, purchasing management and supply relationships. The
management of the production process. The organization of the company. The
management of human resources. The main management models of service
enterprises. The integrated management of operational activities in the service
companies.

Bibliography

Negri F. Sabbadin E. Economia e Management per il marketing. p. 1-248, Torino, Giappichelli Editore, 2010.
Leander Kahney, Nella testa di Steve Jobs, Milano; Sperling & Kupfer, 2008.
Teacher slide

Teaching methods

Particular attention during the course is placed on verifying learning, involving students in verifying key concepts and informal tests.
The Course will combined different teaching tools: lectures, watching movies,
discussion of case studies and business testimonials.
Acquisition of knowledge: lectures
Acquisition of the ability to apply knowledge: Tutorials
Acquisition of judgment: During the course students will be encouraged to identify
strengths and weaknesses of managerial tools.
Acquisition of learning skills: for each topic you will start from the illustration of the
problem to solve and analyze critically the solutions adopted.
Acquisition of technical language: while teaching you will learn the meaning of the
terms managerial.

Assessment methods and criteria

Verification of learning requires a written test with 10
multiple-choice questions and 5 open-ended questions. Each exact answer is worth two points.
The concrete ability to apply knowledge will be verified by
the calculation of some indexes covered by the program.
The autonomy of judgment, the ability to communicate and to acquire a language
Appropriate specific technician will be verified through open, focused applications
On corporate cases covered by the program and / or on short-term sector studies they will need
Be completed in some parts.
Only the use of a calculator is permitted during the test.
The vote will be announced within two weeks on Elly.
Online registration is mandatory.

Other information

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