GRAPHICS FOR PUBLISHING AND ADVERTISING (WITH WORKSHOP)
cod. 1008774

Academic year 2020/21
2° year of course - Second semester
Professor
- Michela ROSSI
Academic discipline
Composizione architettonica e urbana (ICAR/14)
Field
Attività formative affini o integrative
Type of training activity
Related/supplementary
66 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
in ITALIAN

Learning objectives

The course offers an introduction to contemporary tools and techniques of editorial and advertising graphics. Without being a professionalizing graphic design course, it intends to develop the ability to act with practicioners and evaluate their work through:
a) basic graphic design and application of theoretical notions through elementary use of tools in a project proposed by the teacher, simulating a real professional situation;
b) development of sensitivity to the graphic composition of texts and images;
c) deepening of concrete problems through the encounter and comparison with the real experiences of operators and technicians;
d) development of integration capacity in team work.

Prerequisites

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Course unit content

- The graphics, applications and tools, the 'geometries’ of the page and image (formats, grids and modules, layouts and proportions).
- basis of visual communication, graphic languages, Gestaltung and color theory.
- Illustration and advertising, the image’s power (poster e packaging).
- The book, structure, image and content, graphic organization (cage and rudder) and formatting.
- Raster graphics, tools for image management (Photoshop).
- Vector graphics, tools for digital drawing.
- Management of texts and pictures (Indesign).

Full programme

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Bibliography

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Teaching methods

The course develops in theoretical lessons alternating with lecture of guest working in the field of publishing or graphics with different roles and specializations, followed by a workshop focused on the practical application of the basic skills.

Assessment methods and criteria

During the course some individual exercises will be proposed to be delivered before the start of the workshop for admission to the same.
The workshop focus on in the preparation of the paper prototype of a simple editorial product according to a collaborative project developed in students’ team work, consisting of the management of commercial software in the layout of volumes and advertising, simulating the job inside a virtual publishing house, accompanied by a short technical report that illustrates the target motivating the graphic choices.
Each student will apply the design choices shared by the group in a portion of the book (chapter), presenting his personal interpretation in the illustration of the chapter with one or more personally reworked images.
The exam consists in the evaluation of the individual work and will mediate between the evaluation of the ongoing exercises, that of the graphic design of the volume elaborated by the group (cover, imprint, index) and that of the individual work in the illustration and layout of the chapter.
Non-attending students must agree on the layout and illustration of a short text (novel or personal paper).

Other information

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