Learning objectives
This course aims to provide students the basics of the strategic and operational principles of e-businesses. Through the discussion of case studies, group works and business testimonials, the course will develop the knowledge for an effective use of digital technologies into business practices.
At the end of the course, the student should be able to:
- understand and explain the changes occurred in the market in terms of actors, competition and business models;
- analyze the online-offline integration strategies of industrial and commercial companies;
- attend an interview with companies or professionals on issues related to e-business and e-commerce.
Prerequisites
No formal propedeuticity is required
Course unit content
The course aims to introduce students to digital economy and to the integration of Internet technologies into business processes and activities. In particular, main course topics are:
- the foundations of the digital economy
- e-business and e-commerce
- Internet-based business models
- mobile commerce and multichannel retailing
- logistic in electronic commerce
Full programme
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Bibliography
• Vergura D.T. (2018). E-commerce e Digital Transformation. Nuovi scenari per imprese omnicanale e consumatori on-demand. Giappichelli Editore
• Other materials will be available at the photocopy center.
Recommended readings:
Lambin, Market-driven management, McGraw-Hill, «Le decisioni di distribuzione» (cap. 15 dell’edizione 2012 oppure cap. 13 dell’edizione 2009)
Teaching methods
The Course will combine different teaching tools:
- Acquisition of knowledge: lectures and business testimonials
- Acquisition of the ability to apply the analysis methodologies and of the autonomy of judgment: analysis and discussion of case studies.
- Acquisition of technical language: The students will be exposed to collections of scientific papers with the object of applying the theoretical knowledge discussed during the lessons to practical problems.
- Acquisition of learning skills: Lessons will favor students' participation and critical evaluation of the main topics discussed.
The teacher is available during student reception hours for explanations on lessons and presentations.
Assessment methods and criteria
Assessment will be done through a writing exam with open questions or semistructured. The exam will last 60/90 minutes (depending on the type and the number of questions) and will be evaluated with a score ranging from 0 to 30.
If project works are carried out during the course, their evaluation will contribute to the definition of the final judgment (25% of total evaluation).
During the exam it is forbidden to use mobile phones, smartphones, tablets and any other electronic device.
There is no provision for an oral integration of the vote.
The final results are published on the Esse3 portal. Students can view the exam, after taking an appointment with the teacher.
The honors will be awarded to those students who obtain the full evaluation and demonstrate an appreciable systematic knowledge of the topic, an excellent ability to apply the knowledge acquired to specific problem in question, and a considerable autonomy of judgment.
Other information
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