BUSINESS ENGLISH
cod. 1005837

Academic year 2019/20
3° year of course - First semester
Professor
BRESNAHAN FRASER HARRIS
Academic discipline
Lingua e traduzione - lingua inglese (L-LIN/12)
Field
Attività formative affini o integrative
Type of training activity
Related/supplementary
42 hours
of face-to-face activities
6 credits
hub: PARMA
course unit
in ENGLISH

Learning objectives

Overall spoken interaction
• Interact with a degree of fluency and spontaneity that makes interaction with speakers at a similar or higher level possible.
• Take an active part in discussion in familiar contexts, accounting for and sustaining personal views and opinions.
• Present clear, detailed descriptions on a wide range of subjects related to business management, marketing, and other topics.
• Explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.
Overall listening comprehension
• Understand speech and presentations of moderate length and follow lines of argument provided the topic is reasonably familiar.
• Understand the important points of a short TV news and current affairs feature with standard British or American pronunciation.
• Develop strategies for difficult communication situations—phone conversations, strong accents, unfamiliar topics, etc.
Overall reading comprehension
• Read short to medium-length articles and reports on business management and marketing in which the writers adopt particular attitudes or viewpoints.
• Understand the overall meaning of more complicated texts—particularly articles regarding business and marketing topics.
Overall written interaction
• Write clear texts on subjects related to the business marketing and communication.
• Write a short report or analysis, passing on information or giving reasons in support of or against a particular point of view.
• Write emails to make arrangements or to provide updates or information on a topic.

Prerequisites

A beginning course in English.

Course unit content

Business English

Full programme

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Bibliography

“Principles of Marketing” -- The University of Minnesota Libraries Publishing. Creative Commons license https://bit.ly/2xa3eYR

Teaching methods

This course integrates all core language skills—reading, writing, speaking, pronunciation, and listening—in a balanced and clear series of units all of which are centered on the work, life experiences, and communications needs of the participants.

Assessment methods and criteria

Participants are expected to participate in class, complete all necessary review assignments, and maintain a daily practice of English language exposure outside of class through conversation, films, TV programs, or videos, and reading books or news articles.
At the end of the course, a written exam will be administered; students who participate in class can receive as much as two additional points on their grades.

Other information

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