cod. 03099

Academic year 2017/18
2° year of course - Second semester
Academic discipline
Psicologia sociale (M-PSI/05)
Scienze umane ed economico-sociali
Type of training activity
54 hours
of face-to-face activities
9 credits
hub: PARMA
course unit

Learning objectives

The course aims to provide the students with the main notions and principles relating to communicative competence both in verbal and non-verbal terms and in a pragmatic way. At the end of the course the student should have developed:

1) Ability to recognize and analyze interpersonal and social communications
2) Knowledge of the main processes involved in communicative processes, particularly in persuasion, and in majority and minority influence
3) Knowledge of the main techniques of persuasion, marketing and risk communication
4) Ethics in communications messages addressed to others
5) Knowledge of the main methodologies used in the study of communicative processes



Course unit content

The course will be divided into two parts. In the first part (30 hours), the main aspects related to the psychology of verbal and nonverbal communication such as persuasion, communicative effectiveness, influence of majority and minority, group, leadership and power processes will be addressed.

In the second part of the course (24 hours), topics related to the pragmatics of communication and the construction, sharing and negotiation of social meanings convey through communication will be addressed.

Full programme

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Lotto, L., Rumiati, R. (2013). Introduzione alla psicologia della comunicazione. Bologna, Il Mulino

Cavazza, N. (2009) Comunicazione e persuasione. Bologna, Il Mulino.

Other documents will be indicated during the course.

Teaching methods

The course is organized in frontal lessons, in the classroom, about the subjects of the course; Discussion of current events from the point of view of the psychology of communication, practice exercises.

Assessment methods and criteria

Final examination will be written with multiple-choice questions with four choices with one correct answer each. The exam is passed if the student correctly answers 60% of the questions (corresponding with 18/30).

Other information

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