ECONOMICS AND MANAGEMENT | University of Parma

Professor: Marco RIANI
Academic discipline: Statistica (SECS-S/01)
Field: Statistico-matematico
Type of training activity: Characterising

42 hours
of face-to-face activities

6 credits

hub: PARMA

course unit
in ITALIAN

lectures timetable unavailable

exam calls

Learning objectives

The purpose is to deal in a quantitative way the relevant information for
the firm using advanced computer programming. The data can come from different sources (internal or sample
surveys or web sites) . The final goal is to provide a rational support for decision
making using computer programming.

Prerequisites

Basic knowledge of mathematics and statistics

Course unit content

Multivariate data analysis: data warehouse and data mining.
Exploratory data analysis: missing values and outliers
Introduction to MATLAB and to computer programming.
Dimension reduction: principal component analysis. Applications to
marketing problems.
Statistical methods for market segmentation: cluster analysis. Sentiment analysis. Introduction to machine learning.

Full programme

Multivariate data analysis: data warehouse and data mining.
Exploratory data analysis: missing values and outliers
Introduction to MATLAB and to computer programming.
Dimension reduction: principal component analysis. Applications to
marketing problems.
Statistical methods for market segmentation: cluster analysis. Introduction to machine learning and sentiment analysis.

Bibliography

Material downloadable from web site http://www.riani.it/SDE

Teaching methods

Frontal lessons with PC and practical lesson using Matlab.

Assessment methods and criteria

Exam using the computer

Other information

Additional information can be found from the web site http://www.riani.it

2030 agenda goals for sustainable development

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Contacts

Toll-free number

800 904 084

Student registry office

E. segreteria.economia@unipr.it

Quality assurance office

Education manager
rag. Giuseppina Troiano
T. +39 0521 032296
Office E. didattica.sea@unipr.it
Manager E. giuseppina.troiano@unipr.it

President of the degree course

prof. Alberto Grandi
E. alberto.grandi@unipr.it

Faculty advisor

prof.ssa Silvia Bellini
E. silvia.bellini@unipr.it

Career guidance delegate

prof.ssa Chiara Panari
E. chiara.panari@unipr.it

Tutor Professors

prof.ssa Maria Grazia Cardinali
E. mariagrazia.cardinali@unipr.it

prof. Gino Gandolfi
E. gino.gandolfi@unipr.it

prof. Alberto Grandi
E. alberto.grandi@unipr.it

prof. Fabio Landini
E. fabio.landini@unipr.it

prof.ssa Tatiana Mazza
E. tatiana.mazza@unipr.it

prof. Marco Riani
E. marco.riani@unipr.it

Erasmus delegates

prof.ssa Donata Tania Vergura
E. donatatania.vergura@unipr.it
prof.ssa Cristina Zerbini
E. cristina.zerbini@unipr.it
prof. Vincenzo Dall'Aglio
E. vincenzo.dallaglio@unipr.it

Quality assurance manager

prof.ssa Doriana Cucinelli
E. doriana.cucinelli@unipr.it

Internships

E. tirocini@unipr.it

Tutor students

https://sea.unipr.it/it/tutor-economia

STATISTICS FOR THE DIGITAL ECONOMY cod. 1006335