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Università degli Studi di Parma Università degli Studi di Parma
Degree course in
Economics and management
Università degli Studi di Parma
Department of Economics and Management

ANALYSIS OF MARKETING DATA
cod. 1001407

Academic year 2015/16
3° year of course - First semester
Professor
Academic discipline
Statistica (SECS-S/01)
Field
Statistico-matematico
Type of training activity
Characterising
63 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

The purpose is to deal in a quantitative way the relevant information for the firm. The data can come from different sources (internal or sample surveys) . The final goal is to provide a rational support for decision making.

Prerequisites

Basic knowledge of mathematics and statistics

Course unit content

Multivariate data analysis: data warehouse and data mining.
Exploratory data analysis: missing values and outliers
Introduction to SPSS and MATLAB.
Dimension reduction: principal component analysis. Applications to marketing problems.
Statistical methods for market segmentation: cluster analysis.

Full programme

Multivariate data analysis: data warehouse and data mining.
Exploratory data analysis: missing values and outliers
Introduction to SPSS and MATLAB.
Dimension reduction: principal component analysis. Applications to marketing problems.
Statistical methods for market segmentation: cluster analysis.

Bibliography

S. ZANI – A. CERIOLI, Analisi dei dati e Data Mining per le decisioni aziendali, Giuffrè Editore, Milano, 2007

Teaching methods

Frontal lessons also with PC

Assessment methods and criteria

Written exam

Other information

Additional information can be found from the web site http://www.riani.it