cod. 13232

Academic year 2011/12
2° year of course - Second semester
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Type of training activity
72 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
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Learning objectives

On the one hand, the course intend to provide a methodology to define and study the competitive environment and the business market, in a context made more complex by technological innovation and by changes in the patterns consumption and purchase. On the other hand, we illustrate the strategic decisions that companies must make to be successful in the new competitive areas.


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Course unit content

In an economic and social context in evolution, firms need all the analytical tools in order to understand the competitive environment in which they operate and to make a proper management of the business.

The course is divided into two parts.
The first part aims to explain the basic conceptual elements and the main analysis models used by companies manufacturing and services to locate and characterize the structural and competitive areas of competition in which they operate, in order to choose an effective strategy and positioning.
The second part focuses on the business system, aimed at the achievement of competitive advantage in an attempt to create a value for the upper market, and to that developed by competitors and the cost incurred.

Full programme

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Volpato G. (2008), Concorrenza, impresa e strategia, Il Mulino
Capitoli 3, 4, 5, 6, 7, 8, 9 e 12

Fontana F., Caroli M. (2009), Economia e Gestione delle imprese, McGraw-Hill
Capitoli 1, 2, 3, 4 (4.3), 6, 7, 8 e 9.

Teaching methods

Lecturers, casi histories

Assessment methods and criteria

Written exam

Other information

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