Learning objectives
Having knowledge (critical) of the main processes / mechanisms of the "communication industry".
Being able to write / communicate with a clear and essential style both journalistic articles and press releases and advertising messages.
Mastering the tools useful for accessing future professions in social media
Prerequisites
creativity and opened mind.
Interest and willingness to participate in an innovative and experimental course
Course unit content
The "public" (of readers, television viewers,surfers, users / consumers) is the connecting element between the three areas indicated in the course’s title. Social media, news and advertising.
The course will offer a (very) concise overview of the three areas, in relation to the structural and overall evolution of the media system (old, new and social), the reference markets, the roles of the different actors.
This year, however, the focus will be on AI and its applications in publishing, journalism and advertising.
Full programme
The "public" (of readers, television viewers,surfers, users / consumers) is the connecting element between the three areas indicated in the course’s title. News, social media and advertising.
The course will offer a (very) concise overview of the three areas, in relation to the structural and overall evolution of the media system (old, new and social), the reference markets, the roles of the different actors.
Where until yesterday there were journalists, correspondents, special correspondents, anchormen, photographers, advertisers today there is an unprecedented genius of communicators. They are youtubers, instagramers, tiktokers, influencers. The time of the extra-media beats, of the information that will no longer turn on traditional channels, but is dispersed in a thousand streams. Atsunami of news that also produces misinformation and disinformation – hoaxes in popular jargon -.
These themes/topics will be addressed in a theoretical-critical but also practical way. With the reporting of useful apps for the journalistic profession and / or as a communicator..
A lesson or part of it will be held in video call, on the move, using the Telegram app
In each lesson students will be called to quick exercises on Twitter and Facebook
The lessons can be followed both in presence and in streaming (mixed mode).
Bibliography
3 books for exam.
1.Two texts chosen from the following by the teacher:
1.1 L'ingorgo. Sopravvivere al troppo, Milano, Eleuthera, 2013
1.2 Il futuro è adesso, SanPaolo Edizioni, Milano, 2014
1.3 G. Triani ( a cura di), Giornalismo aumentato. Attualità e scenari di una professione in rivoluzione, Franco Angeli, Milano, 2017
1.4. Allegre apocalissi, Castelvecchi, Roma, 2019
1.5. G.Triani, E' scoppiato il futuro. Virale. Digitale. Ibrido, Uninova, Parma, 2021
1.6. Brand voice. Identità sonore, intelligenza artificiale, dialoghi aumentati, Franco Angeli, Milano, 2023
2.A book chosen from the following:
2.1 epochal questions
E.Morozov, L' ingenuità della rete. Il lato oscuro della libertà di internet, Torino, Codice, 2018
Shoshana Zuboff, Il capitalismo della sorveglianza. Il futuro dell'umanità nell'era dei nuovi poteri, Roma, Luiss, 2019
B.Kaiser, La dittatura dei dati, Milano, HarperCollins Italia, 2019
2.2 Emerging themes:
V.Tanni, Exit reality, Nero Editions, Roma, 2023
D.Piacenza, La correzione del mondo. Torino, Einaudi, 2023
Teaching methods
Frontal lessons, videos, commercials and web campaigns. Live and online writing exercises on journalistic and advertising topics. Final evaluation in 30th based on oral exam and post (4) written for the course newspapers: www.wateronline.info journal of water environment and landscape (2); www.pidieffe.eu, webmagazine of Parma (1) www.madeinparma.com, narrative e-commerce site (1).
Assessment methods and criteria
Oral exam: to access the candidate must have written 4 post, previously agreed with the teacher, by topic and type (journalistic insight, inquiry, interview)
Other information
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