Learning objectives
Understanding of the processes of management of enterprise information systems
Course unit content
Theory
Information Systems: conceptual foundations.
Elements of: Information systems and their role in the enterprise, information
Systems architectures.
The role of ICT in the organization.
Structuring the organization, time horizon, confini organizzativi, analysis of the role of ICT (matrix functional impacts, the BPR of SAP, e-supply chain)
The role of the ICT strategy.
Approaches to the use of ICT (strategic use, information intensity of Porter Millar).
Impacts on the ICT sector, ICT in competitive strategies (differentiation, cost focus).
Technologies, processes, strategies.
The degree of technological integration of ICT solutions, computer operating systems, computer systems directional matrix technology-process-and technology business-process.
Strategies.
Management process of the SI.
Planning, development, current management, check-up. Outsourcing of IS.
Modules with laboratory exercises.
The company: definitions. Risks and opportunities for the company.
Customer Relationship Managent.
CRM definitions and benefits.
The CRM in company IT.
The main components and their operational application.
The evolution of CRM. Business intelligence and CRM.
The Market-leading products.
Bibliography
"L'impresa digitale. Lezioni di Sistemi informativi e Gestione d'impresa" Armando Sternieri, ed. Thedotcompany
"Elementi di Economia Aziendale per la Gestione del Sistema Informativo" Armando Sternieri, Marcella Tincani ed. McGraw-Hill Education (ISBN 9781307611069)
"Sistemi per la gestione dell'informazione" M. Tagliavini, A.Ravarini, D.Sciuto. ed. Apogeo
"Oltre il paradosso della produttività" A.Sternieri, R. Mura ed. Thedotcompany
Assessment methods and criteria
Written and oral examinations
