cod. 1004664

Academic year 2011/12
2° year of course - First semester
Academic discipline
Ingegneria economico-gestionale (ING-IND/35)
Ingegneria gestionale
Type of training activity
72 hours
of face-to-face activities
9 credits
course unit
in - - -

Learning objectives

The course addresses the functional role of marketing, integrating both the strategic and operational dimensions. It also provides theoretical insight and practical look into the theory and mechanics of valuation, investing and corporate finance.


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Course unit content

The Marketing Concept
The Market Orientation Concept
The Impact of Globalization
Emerging Values and Issues
Customers' Needs Analysis
The Customer Purchase Behaviour
Measuring Customers' Response
Needs Analysis Through Market Segmentation
Market Attractiveness Analysis
Company Competitiveness Analysis

Practical Problems in Capital Budgeting

Financing Decisions and Market Efficiency

Dividend Policy and Capital Structure


Debt Financing

Risk Management

Financial Planning and Short-term Financial Management

Mergers, Corporate Control, and Governance

Full programme

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"Market-driven management. Marketing strategico e operativo" J.J. Lambin, ed. Mc Graw Hill, quinta edizione. Capitoli: 1, 4-17.
“Principi di finanza aziendale” R.A. BREALEY – S.C. MYERS – F. ALLEN – S. SANDRI,
ed. Mc Graw Hill, sesta edizione 2011 (capitoli: 2-6, 8-11, 14- 15, 19-23, 25-30).

Teaching methods

teaching lessons, case studies, exercises.

Assessment methods and criteria

Both written and oral exams.

Other information

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