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Università degli Studi di Parma Università degli Studi di Parma
Second cycle degree course in
Trade and consumer marketing
Università degli Studi di Parma
Department of Economics and Management

DIGITAL AND ANALYTICS LAB
cod. 1009374

Academic year 2024/25
2° year of course - Second semester
Professor
Marco IEVA
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
A scelta dello studente
Type of training activity
Student's choice
21 hours
of face-to-face activities
3 credits
hub: PARMA
course unit
in ITALIAN
lectures timetable
exam calls
Print

Learning objectives

Develop an understanding of the dynamics and opportunities of analytics, digital marketing.

Prerequisites

Only second-year students are allowed to enroll. It will possible to enroll for the lab since 31st January 2025 starting from 09:00 a.m. registering online. The link will be displayed here. Only 30 students can enroll and the first 30 students filling in an online form will have the chance to enroll.

Course unit content

Management of online campaigns
Business Intelligence
Segmentation
Cluster Analysis
Career opportunities in digital marketing

Full programme

For further information please contact the teacher at: marco.ieva@unipr.it

Bibliography

Slides and case discussions shared during the course

Teaching methods

Lectures from managers and digital marketing professionals
Assignment to be completed during lectures related to data analysis and digital marketing. Physical presence during classes is mandatory

Assessment methods and criteria

The teacher will give more info on this point during the first class

Other information

For further information please contact the teacher at: marco.ieva@unipr.it

2030 agenda goals for sustainable development

- - -

Contacts

Toll-free number

800 904 084

Student registry office

E. segreteria.economia@unipr.it
T. +39 0521 902377

Quality assurance office

Education manager:
Mrs Maria Cristina Tamani
T. +39 0521 032454
Office E. didattica.sea@unipr.it
Manager E. mariacristina.tamani@unipr.it 

President of the degree course

prof. Cristina Ziliani
E. cristina.ziliani@unipr.it

Faculty advisor

prof. Silvia Bellini
E. silvia.bellini@unipr.it

Carrer guidance delegate

prof. Chiari Panari
E. chiara.panari@unipr.it

Tutor Professor

prof. Silvia Bellini
E. silvia.bellini@unipr.it

Erasmus delegates

prof. Maria Cecilia Mancini
E. mariacecilia.mancini@unipr.it 
prof. Donata Tania Vergura
E. donatatania.vergura@unipr.it

Quality assurance manager

prof. Silvia Bellini
E. silvia.bellini@unipr.it

Internships

E. tirocini@unipr.it

Tutor student

dott. Anna Boncompagni

E. anna.boncompagni@unipr.it 

dott. Sofia Laudani

E. sofia.laudani@unipr.it