A course in step with the times
The course of study is organised in such a way as to provide in-depth and interdisciplinary cultural preparation in the field of marketing and sales policies of the Brand Industry, marketing strategies of Distribution companies and the frontier areas of Consumer Marketing.
Since only candidates with a good foundation in the fields of marketing and business administration and management (verified by a selective admission test) are admitted as part of the curricular requirements, the subjects taught within the Second-cycle degree may develop advanced, frontier, innovative and specialised topics.
This content stems from the scientific research of each course Professor, who not only 'teaches' the subject, but also does scientific research on a daily basis in that very field, as evidenced by each Professor's scientific publications, participation in the Doctoral Teachers' College, and the numerous research projects in which Professors participate.
This guarantees the excellence and constant updating of the content, adapted to the 'frontier of knowledge' of each area of marketing taught in the course.