LOYALTY MARKETING AND CRM
cod. 1007983

Academic year 2024/25
2° year of course - Annual
Professor responsible for the course unit
Marco IEVA
integrated course unit
10 credits
hub: PARMA
course unit
in ENGLISH

Course unit structured in the following modules:

Learning objectives

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Prerequisites

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Course unit content

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Full programme

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Bibliography

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Teaching methods

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Assessment methods and criteria

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Other information

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2030 agenda goals for sustainable development

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