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Second cycle degree course in
Trade and consumer marketing
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Department of Economics and Management
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Loyalty marketing and crm
LOYALTY MARKETING AND CRM
cod. 1007983
Academic year 2024/25
2° year of course - Annual
Professor responsible for the course unit
Marco IEVA
integrated course unit
10 credits
hub: PARMA
course unit
in ENGLISH
lectures timetable unavailable
exam calls
Course unit structured in the following modules:
CRM AND CUSTOMER ANALYTICS
LOYALTY MARKETING
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