At the end of the course, students are expected to be able:
- to understand the importance of animating a public space for communication and discussion on issues of social interest; to recognise the multiple actors involved in social communication and the different forms of communication used (events, billposting, advertising in newspapers, TV, radio, new media, sponsorship, unconventional marketing, etc.); to recall the main changes in the evolution of social communication.
- to apply the content learnt and carry out an accomplished analysis of different textual and visual materials with regard to utterances and content, narrative styles, emotional dimensions and reference values.
- to autonomously, reflexively and rigorously interpret, evaluate and criticise different forms of social communication.
- to know how to communicate and compare social values and demands in the public space, recognising the complexity of different audiences and different modes, styles and tools of communication.
- to relate to possible public actors in order to design social communication paths with more awareness.