cod. 1004582

Academic year 2023/24
1° year of course - Second semester
Lorenzo MOSCA
Academic discipline
Sociologia dei processi culturali e comunicativi (SPS/08)
"discipline tecniche dell'informazione e della comunicazione"
Type of training activity
30 hours
of face-to-face activities
6 credits
hub: PARMA
course unit

Learning objectives

The course aims to get students to critically reflect on the digital 'revolution' as a critical juncture that has profoundly marked the field of political communication by profoundly changing the logic, timing, actors and processes of this complex phenomenon.


There are no particular prerequisites.

Course unit content

The course introduces students to the field of political communication, dwelling on the most recent developments in this strand of interdisciplinary studies, highlighting in particular how the digital 'revolution' has given rise to a hybrid system where traditional and digital media logics may clash or combine, generating constellations of actors and processes distinct from those that characterised the pre-digital era.

Full programme

The first part of the course will provide a historical introduction to the concept of political communication and illustrate the element of comparison between different media and political systems as a distinctive feature of this field of study. Subsequently, the focus will shift to the 3 actors that define the field of political communication: the media sphere (focusing in particular on the role of digital platforms, the link between journalism and politics, and pop culture), the political sphere (delving into the themes of party change, populism, electoral campaigns and political marketing), and citizenship (looking at both the individual and collective dimensions of bottom-up participatory dynamics). To conclude, the main challenges posed to the field of political communication by the 'digital revolution' will be illustrated, looking at how public opinion metrics are changing, how sentiment is heard on social platforms, the risks and opportunities related to the use of 'big data' and the dangers that the new information ecosystem poses to the quality of democratic regimes.


Mazzoleni, G., (ed.), 2021, Introduzione alla comunicazione politica, Bologna, Il Mulino.

Teaching methods

Lectures with constant involvement of students in discussions and presentations on topical issues related to the teaching content. The viewing, commentary and discussion of videos relevant to the topic of political communication is also planned.

Assessment methods and criteria

Student assessment will be based on a written assignment focusing on the main handbook Attending students will be offered complementary modes of assessment which may include the presentation of work in the classroom.

Other information

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