At the end of the course students are expected to be able to:
- understand the importance of animating a public space for communication and discussion on issues of social interest; to recognize the multiple subjects involved in social communication and the different forms of communication used (events, billboards, advertising in newspapers, TV, radio, New media, sponsorships, unconventional marketing, etc.); to remember the main changes in the evolution of social communication.
- to be able to apply the learned contents and carry out a complete analysis of different textual and visual materials in relation to utterances and contents, narrative styles, emotional dimensions and reference values.
- be in a position to interpret, evaluate and criticize the various forms of social communication with autonomy, reflexivity and rigor.
- knowing how to communicate and compare social values and demands in the public space, recognizing the complexity of the different recipients and the different communication methods, styles and tools.
- be able to relate to possible public actors to design social communication paths with more awareness.