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Università degli Studi di Parma Università degli Studi di Parma
Second cycle degree course in
Trade and consumer marketing
Università degli Studi di Parma
Department of Economics and Management

BUSINESS ENGLISH (B2)
Course unit partition: Cognomi A-K

Academic year 2022/23
1° year of course - First semester
Professor
Fraser Harris BRESNAHAN
Academic discipline
Lingua e traduzione - lingua inglese (L-LIN/12)
Field
Ambito aggregato per crediti di sede
Type of training activity
Altro
30 hours
of face-to-face activities
3 credits
hub: PARMA
course unit
in ENGLISH
lectures timetable unavailable
exam calls

Course unit partition: BUSINESS ENGLISH (B2)

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Learning objectives

The student understand main content of abstract and concrete complex texts, nd understands technical discussions in Business English. Fluency in Business Engish.

Prerequisites

Livello B1 (QCR)

Course unit content

Business English for Marketing

Full programme

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Bibliography

Teaching materials on elly

Teaching methods

The first lessons will be pre-recorded and available on elly.
Some subsequent lessons will be delivered in streaming and will be recorded for asynchronic access.
All lessons will cover Business English texts on aspects of Marketing and focus on linguistic aspects.
The 'dispensa' and slides of lessons can be accessed on elly.
Tutorials for small groups and individual students can be arranged by appointment.

Assessment methods and criteria

Oral exam (remote or in person).
Reading of short unseen text similar to texts in dispensa, commentary and question and answers on language aspects.

Other information

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2030 agenda goals for sustainable development

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