Trade and consumer marketing | University of Parma

Professor: - Fraser Harris BRESNAHAN
Academic discipline: Lingua e traduzione - lingua inglese (L-LIN/12)
Field: Ambito aggregato per crediti di sede
Type of training activity: Altro

30 hours
of face-to-face activities

3 credits

hub: PARMA

course unit
in ENGLISH

lectures timetable unavailable

exam calls

Course unit partition: BUSINESS ENGLISH (B2)

Learning objectives

The student understand main content of abstract and concrete complex texts, nd understands technical discussions in Business English. Fluency in Business Engish.

Prerequisites

Livello B1 (QCR)

Course unit content

Business English for Marketing

Full programme

- - -

Bibliography

Teaching materials on elly

Teaching methods

The first lessons will be pre-recorded and available on elly.
Some subsequent lessons will be delivered in streaming and will be recorded for asynchronic access.
All lessons will cover Business English texts on aspects of Marketing and focus on linguistic aspects.
The 'dispensa' and slides of lessons can be accessed on elly.
Tutorials for small groups and individual students can be arranged by appointment.

Assessment methods and criteria

Oral exam (remote or in person).
Reading of short unseen text similar to texts in dispensa, commentary and question and answers on language aspects.

Other information