The general objective of the course is to present the main models and tools of economics and marketing. The course also aims to provide a conceptual and operational framework of the operation and conditions that govern the survival and development of the company.
For this purpose, the course intends to provide a reading of the interrelationships that the company has with the external context and of the governance systems that it can adopt to pursue its objectives. Furthermore, the course shows the sources of information used by management to assess the impact of the strategic and operational decisions of the company, also addressing the problem of decision-making systems through which it intends to ensure consistency between decisions and objectives.
KNOWLEDGE AND ABILITY TO UNDERSTAND: At the end of the course, the student will have to know the fundamental principles of economics and marketing. In particular, through the lectures held during the course, the student will acquire knowledge of the main aspects of microeconomics, business definition and marketing strategies.
ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING: Through practical exercises carried out in the classroom, students learn how to apply the knowledge acquired in a real business context. In particular, the student will have to apply the acquired knowledge to solve problems related to microeconomics, business definition and marketing strategies.
AUTONOMY OF JUDGMENT: The student will be able to critically evaluate some strategies applied by companies to solve microeconomic problems, carry out a sector analysis, analyze the value chain and define a marketing plan.
COMMUNICATION SKILLS: Through lectures and discussions with the teacher, the student acquires the specific vocabulary of economics and marketing. At the end of the course, the student is expected to be able to transmit, in oral and written form, the main contents of the course, and to clearly present the results of economic analyzes and evaluations.
LEARNING SKILLS: Students who have attended the course will be able to deepen their knowledge of economics and marketing institutions through independent consultation of specialist texts, scientific or popular magazines, even outside the topics strictly covered in class , in order to effectively address the insertion into the world of work or undertake subsequent training courses.