To provide basic training in marketing at both the operational and strategic levels, with particular reference to industrial marketing (B2B). At the end of the course, the student will be able to draft a marketing plan.
Knowledge and understanding: acquiring basic concepts to develop the knowledge necessary to understand what is Industrial Marketing and its management from a strategic, tactical and operational point of view.
Applied Knowledge and understanding skills: being able to analyze, in a certain economic context, a problem of Marketing, identifying also the most suitable operative levers to arrive at a solution.
Making judgments: finding and evaluating tools necessary to conduct and manage a Marketing plan, with particular reference to a market research.
Communication skills: communicating with competence and language properties problems and solutions for the management of an Industrial Marketing plan.
Ability to learn: continuing and deepening, in autonomy or in group, theoretical-practical studies related to Marketing problems.