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Università degli Studi di Parma Università degli Studi di Parma
Second cycle degree course in
Trade and consumer marketing
Università degli Studi di Parma
Department of Economics and Management

BUSINESS ENGLISH (B2)
cod. 1006234

Academic year 2019/20
1° year of course - First semester
Professor
Katharine Lois CLEGG
Academic discipline
Lingua e traduzione - lingua inglese (L-LIN/12)
Field
Ulteriori conoscenze linguistiche
Type of training activity
More
30 hours
of face-to-face activities
3 credits
hub: PARMA
course unit
in ENGLISH
lectures timetable unavailable
exam calls
Print

Learning objectives

Ability to read and speak in professional contexts

Prerequisites

B1 level (CEFR)

Course unit content

Reading academic articles,
The language of advertising and marketing
Presenting information orally

Full programme

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Bibliography

Articles from journals etc. e.g. Journal of Consumer Culture
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/
materials on elly economia

Teaching methods

Classroom lessons, online research and other homework activities

Assessment methods and criteria

Written paper and spoken presentation

Other information

- - -

2030 agenda goals for sustainable development

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