cod. 1005634

Academic year 2013/14
3° year of course - First semester
Academic discipline
Ingegneria economico-gestionale (ING-IND/35)
A scelta dello studente
Type of training activity
Student's choice
42 hours
of face-to-face activities
6 credits
hub: PARMA
course unit
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Learning objectives

Knowledge and understanding:
- Convey the concepts and language basis of economic-business
- Provide a unified vision of the structure and functioning of companies
- Develop the ability to observe phenomena business with a critical eye.

- The student will be able to analyze and design the various types corporate strategies

Making judgments:
- The student must possess the analytical tools to be able to engage in decision making and control in modern enterprise

Communication skills:
- The student must possess the ability to clearly present the results of actions with the help of calculations, tables and graphs.


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Course unit content

The course is divided into two parts: the first part will provide the foundation of business strategy, in the second part of examining the mode control strategy using the balanced scorecard

Full programme

The vision of firm behavior in neoclassical economic theory and the breaking of the neoclassical with the Chamberlin book "Monopolistic Competition";
The main notions of strategy;
Systems for strategic and operational planning: implicit and explicit strategies;
The technology strategy: definition and examples;
The functional strategies (strategic vision in the design of organizational structures, management of human resources, development programs, etc.).
How to Measure Your Strategy: The financial vision
The commercial vision
The operational vision, skills and systems
Strategic alignment. Targets, resource allocation, investment
The implementation of the balanced scorecard


Arnoldo Hax, Nicolas Majluf – La gestione strategica dell’impresa – Edizioni Scientifiche Italiane 2000

Robert Kaplan, David Norton – Balanced Scorecard. Tradurre la strategia in azione.- ISEDI 2009

Teaching methods

Theoretical lectures and classroom exercises

Assessment methods and criteria

final written examination and oral

Other information

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