LOYALTY MARKETING AND CRM
cod. 1007983

Academic year 2021/22
2° year of course - First semester
Professor responsible for the course unit
Cristina ZILIANI
integrated course unit
10 credits
hub: PARMA
course unit
in ENGLISH

Course unit structured in the following modules:

Learning objectives

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Prerequisites

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Course unit content

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Full programme

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Bibliography

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Teaching methods

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Assessment methods and criteria

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Other information

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2030 agenda goals for sustainable development

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Contacts

Toll-free number

800 904 084

Student registry office

E. segreteria.economia@unipr.it
T. +39 0521 902377

Quality assurance office

Education manager:
Mrs Maria Cristina Tamani
T. +39 0521 032454
Office E. didattica.sea@unipr.it
Manager E. mariacristina.tamani@unipr.it 

President of the degree course

prof. Cristina Ziliani
E. cristina.ziliani@unipr.it

Faculty advisor

prof. Silvia Bellini
E. silvia.bellini@unipr.it

Carrer guidance delegate

prof. Chiari Panari
E. chiara.panari@unipr.it

Tutor Professor

prof. Silvia Bellini
E. silvia.bellini@unipr.it

Erasmus delegates

prof. Maria Cecilia Mancini
E. mariacecilia.mancini@unipr.it 
prof. Donata Tania Vergura
E. donatatania.vergura@unipr.it

Quality assurance manager

prof. Silvia Bellini
E. silvia.bellini@unipr.it

Internships

E. tirocini@unipr.it

Tutor student

dott. Anna Boncompagni

E. anna.boncompagni@unipr.it 

dott. Sofia Laudani

E. sofia.laudani@unipr.it