Corso di Trade and consumer marketing - Università degli Studi di Parma

Double degree with Grenoble Ecole de Management - France; Bochum University of Applied Sciences - Germany; FECAP University - Brazil The first Laurea Magistrale in Marketing established in Italy; Vilnius University - Lituania.

Marketing activity has increasingly taken on a dual configuration: that of Consumer Marketing and that of Trade Marketing. The first refers to marketing strategies oriented towards the final demand (consumer), while the second refers to marketing strategies oriented towards the intermediate demand (commercial distribution).

With this in mind, the Second-cycle degree course in 'Trade and Consumer Marketing' (TRADE) was created in 2005 to train specific skills for the management of companies' market policies. TRADE has become the first Second-cycle degree in Italy in terms of specialised coverage of the different aspects of marketing, with a range of 11 marketing classes, numerous workshops and free lectures dedicated to frontier aspects of marketing. In order to communicate this variety of content to Italian students, the degree course has abandoned its old name of 'Trade Marketing and Commercial Strategies' and is now called 'Trade and Consumer Marketing'. For everyone, it remains and will always be 'TRADE'.