Why in Parma?
It is the first Marketing second-cycle degree program in Italy both in terms of year of establishment and coverage of the different aspects of the subject, with a range of as many as 11 marketing teachings and 4 labs and free teachings, including Digital and Analytics and Negotiation labs. The course attracts students from more than 60 Italian universities and offers four Double Degree paths for top students with excellent English language skills: with the prestigious École de Management in Grenoble (France), the University of Bochum (Germany), the FECAP University in São Paulo, Brazil, and from 2023 the Master in Marketing and Integrated Communications at Vilnius University (LT).
The course also features innovative teaching methods in all subjects. The percentage of graduates satisfied with the course of study is 93.1 percent. More importantly, it only takes graduates 3.5 months on average to find their first job. Indeed, the Degree Course is very active in placement terms. The employment rate three years after graduation reaches 93 percent, which is much higher than other Italian second-cycle degrees (Almalaurea data).
Access type
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After graduation
The connection with the world of work is one of the strengths of the course, which implements numerous activities to facilitate the meeting between students and businesses.
The professional opportunities in Marketing are: Brand manager, Product manager, Loyalty marketing manager, CRM manager, Merchandiser, Customer service manager, Marketing manager.
In the area of Sales you can aspire to positions such as Key account manager, Area manager, Trade marketing manager, Channel manager, E-commerce manager, Export manager, Store manager, Sales manager.
The field of Purchasing offers openings as Buyer/Purchasing manager, Category manager, Supply chain manager, E-procurement manager.
In the area of Analysis career opportunities include the profiles of Market analyst, Research manager, and Sales consultant.
