cod. 1009614

Academic year 2023/24
2° year of course - First semester
Academic discipline
Disegno industriale (ICAR/13)
Design e comunicazioni multimediali
Type of training activity
60 hours
of face-to-face activities
6 credits
course unit

Learning objectives

The skills to be developed in the students are guided by a theoretical and applicative multidisciplinary methodology at the same time. The ultimate goal is to know and understand the most common narrative techniques, demonstrating these skills learned in the creation of a communicative product of digital / visual storytelling through animation techniques in computer graphics, using the digital tools of 3D production, animation and rendering.


An aptitude for narration and digital drawing, skills in three-dimensional modeling, basic knowledge of the elements of visual communication are required. Preparation for basic basic IT systems is considered fundamental

Course unit content

The course is aimed at providing knowledge of the basic conceptual and methodological elements relating to the use of the storytelling technique, and specifically of digital storytelling, in the narration and communication of a project. Narrative skills are increasingly needed to read, interpret, communicate and manage today's dynamics. In fact, although the term “storytelling” is increasingly fashionable today, beyond this narrative in general is proving to be a powerful communicative tool capable of finding use in the most diverse fields, from advertising to printing, from urban planning to social. The program therefore addresses the basic concepts of storytelling, narrative structures and existing methodologies, and makes use of the important contribution offered by the skills previously learned about the creation of virtual models of artefacts (digital rendering, photography and three-dimensional representation). The Laboratory is structured in lectures and exercises (individual and collective), and provides for the carrying out of a macro-exercise transversal to the disciplines that constitute it.

Full programme

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Below is a selection of recommended texts. Further material and specific bibliographic references will be provided by the teacher during the course.

The animators survival kit. Richard Williams. (Faber & Faber)
Beginning Blender: Open Source 3D Modeling, Animation, and Game Design. Lance Flavell. (Apress)
Grafica 3D con Blender: Guida completa. Siddi (Apogeo)
Sito ufficiale di Blender:
Manuale e tutorial su
Orzati, D. (2019). Visual storytelling: Quando il racconto si fa immagine. HOEPLI EDITORE.
Iabichino, P. (2017). Scripta volant: un nuovo alfabeto per scrivere (e leggere) la pubblicità oggi. Codice edizioni.
Queneau, R., Eco, U., & Eco, U. (1983). Esercizi di stile. Turin: Einaudi.
Fontana, A. (2019). Storie che incantano: Il lato narrativo dei brand. Roi Edizioni.
Ferraro, G. (2015). Teorie della narrazione: dai racconti tradizionali all'odierno" storytelling". Carocci.

Teaching methods

Lectures, classroom exercises, group exercises with subsequent feedback and reviews.

Assessment methods and criteria

Type of exam: delivery of the group project and oral interview (for the single assessment)
Attendance at the course is a condition to be able to positively develop the planned activities, considering that the activities carried out will be monitored through seminars intended for the collective exposure and discussion of the intermediate documents. The judgments on these papers will contribute to the final judgment, based on the presentation and discussion of a graphic report (consisting of an analysis report, project, book, prototypes). The activities are carried out and will be evaluated in a group, while the judgment for each student will be individual and based on an oral interview in which the following will occur:
- Storytelling skills, through questions on the information presented during the lessons
- Animation skills, through the resolution of a technical test in real time
The overall final grade is the average of the marks of the two disciplines and of the laboratory project - evaluating the innovative character, the producibility, the relevance to the project brief - and on the activism, the participation, the proactive, analytical and critical capacity demonstrated by each student during the entire module, especially during the moments of intermediate verification and comparison between teachers and students.

Other information

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