Learning objectives
This course is designed to familiarize students with package design and manufacturing implications. The course content will consist of the design process, brand identity, marketing, sustainability and the implementation of commercial and governmental regulations.
Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique Digital Media practices and technologies related to:
• Package design principles
• Marketing and brand identity using
packaging
• Planning, workflow, and storyboarding
• Package manufacturing requirements;
• Information design, including governmental and commercial requirements (UPC codes, nutrition facts, etc)
• 3D design
• Cost considerations
• Permeability and shelf life
• Environmental impact
• Prototyping
• Field testing and evaluation
Prerequisites
knowledge of representation (Design with Food Lab) and modeling (Modeling Lab)
Course unit content
Package design from the perspectives of design, form, manufacturing processes, sustainability, utility, commercial and governmental regulations. Creating prototypes. Field Testing.
Full programme
• Package design principles
• Marketing and brand identity using
packaging
• Planning, workflow, and storyboarding
• Package manufacturing requirements;
• Information design, including governmental and commercial requirements (UPC codes, nutrition facts, etc)
• 3D design
• Cost considerations
• Permeability and shelf life
• Environmental impact
• Prototyping
• Field testing and evaluation
Bibliography
suggested textbooks:
Klimchuk, M., and Krasovec, S. (2006). Packaging Design, Edition 2nd-2013. Hoboken, NJ: John Wiley and Sons. ISBN: 9781118027066.
Adducci, B., and Keller, A. (2008). Design Matters: Packaging 01 An Essential Primer for Today’s Marketplace, Edition 8. Beverly, MA: Rockport Publishers, Inc. ISBN: 9781592533428.
Teaching methods
lecture and lab practices
Assessment methods and criteria
oral exam and project
Other information
Online lectures/presentations or supplemental materials will be posted
