Food science and technology | University of Parma

Professor
Academic discipline: Economia ed estimo rurale (AGR/01)
Field: A scelta dello studente
Type of training activity: Student's choice

21 hours
of face-to-face activities

3 credits

hub:

course unit
in - - -

lectures timetable unavailable

exam calls

Learning objectives

The aim of the course is to provide with information and knowledge of the agri-food system and market and some marketing approaches in relation to the main characteristics of the agri-food products and their distribution.

Prerequisites

Preparatory courses are “Economia agroalimentare ” (STA) and “Economia del sistema agroalimentare” (SG).

Course unit content

Food product marketing covers a wide, complex and rapidly evolving sector. The course provides students with information and knowledge of the agri-food system and market, on specific products’ attributes and distribution affecting marketing approaches. The course will deal with both theoretical issues and practical case studies.

Full programme

1. The agri-food system: system relationships

2. Agri-food products demand
2.1 Evolution of agri-food products consumption
2.2 Evolution of agri-food purchasing behaviors
2.3 The role of food quality: Institutions, agriculture, industry, retailing and consumer

3. Characteristics of agri-food products: a classification
3.1 Grocery products
3.2 Place-based products
3.3 Quality certified products

4.Strategic marketing and product strategies
4.1 Communicating food quality
4.2 Types of certification
4.3 Branding strategies

5.Case studies

Bibliography

Selected readings, edition 2011/2012. Further readings will be uploaded on the teacher’s webpage

Teaching methods

Lectures, written and oral exercises

Assessment methods and criteria

Written and/or oral examination

Other information

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MARKETING OF AGRI-FOOD PRODUCTS cod. 08623