Course catalogue | University of Parma

Professor
Academic discipline: Ingegneria economico-gestionale (ING-IND/35)
Field: A scelta dello studente
Type of training activity: Student's choice

42 hours
of face-to-face activities

6 credits

hub:

course unit
in - - -

lectures timetable unavailable

exam calls

Learning objectives

Provide the students with the basic theoretical knowledge of the food market analysis.

Prerequisites

Course unit content

The Food & Beverage industry.
The Food technology and equipment industry.
Consumer behavior (B2B and B2C).
Segmentation, targeting and positioning
Product management
Price management
Brand management
Sales management

Full programme

- - -

Bibliography

Giacomazzi, Marketing Industriale, Polipress, Milano

Teaching methods

teaching lessons as well as car studies and exercises

Assessment methods and criteria

written test and optional oral test

Other information