Learning objectives
the knowledge of the trade marketing KPI indicators
CHANNEL METRICS
cod. 1005207
Academic year 2012/13
2° year of course - First semester
2° year of course - First semester
- Professor
- Academic discipline
- Economia e gestione delle imprese (SECS-P/08)
- Field
- Aziendale
- Type of training activity
- Characterising
42 hours
of face-to-face activities
of face-to-face activities
6 credits
hub:
PARMA
course unit
in - - -
in - - -
Integrated course unit module: INTEGRATED MARKETING - TRADE