Course catalogue | University of Parma

Professor
Academic discipline: Economia e gestione delle imprese (SECS-P/08)
Field: Attività formative affini o integrative
Type of training activity: Related/supplementary

42 hours
of face-to-face activities

6 credits

hub: PARMA

course unit
in - - -

lectures timetable unavailable

exam calls

Integrated course unit module: SHOPPER MARKETING - TRADE

Learning objectives

enhance competence and skills in order to manage marketing process complex

Prerequisites

- - -

Course unit content

distributive marketing

Full programme

During the course the students can develop skills on:the determinants of development of category management; The ECR model of category management: the management of retail mix lever (place, assortment,pricing,in store promotion); The organizational implication of the strategy of category management by producers and retailers; the analysis of retail data bases.

Bibliography

Lugli G, Cristini G.,(2007) CATEGORY VALUE ,Il Sole 24 Ore, Milano

Teaching methods

frontal lesson
plenary discussion

Assessment methods and criteria

Presentation category plan and written test

Other information