Learning objectives
The educational objectives of the course can be summarized as follows:
- make students aware of the dynamic complementary roles played in modern economic systems by firms and stakeholders;
- develop a critical attitude regarding the objectives and the behaviour of people engaged in economic activity;
- provide students with the fundamental concepts required for the economic analysis of firms' processes, as well as the ability to use them in basic situations;
- give a systematic picture of the wide range of decisions faced by managers and of the underlying economic analyses.
The course is designed in such a way to combine concepts and theory with the richness of firms' real life.
Prerequisites
None.
Course unit content
Competitive intelligence.
Strategy.
Management and functions.
Full programme
1. Competitive intelligence
2. The firm
- La CSR
3. Strategy
- Competitive advantage
- Competitive strategies
4. Growth strategies
- Integration
- Diversification
- Internationalization
5. Functions
- HR
- Marketing
- Finance
- Operations
- Distribution and logistic
- Innovation
6. Products and services
Bibliography
1) Fontana F., Caroli M. (2013), Economia e Gestione delle imprese, McGraw-Hill -4° edizione. Tutti i capitoli.
2) “Il controllo pubblico delle relazioni di canale: la politica di vendita al dettaglio di Coca Cola”, di Silvia Bellini, Industria e Distribuzione, 2/2000, pp. 38-51
Teaching methods
Teacher-centred lessons.
Cases analysis.
Assessment methods and criteria
Written exam.
Other information
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