Learning objectives
To promote critical and professional approach to the world of communication
Prerequisites
Interest and Motivations for journalistic work and / or advertising
Course unit content
The course is structured in three parts.
1) Analysis of the system of mass communications
2) Causes and effects of the proliferation of actors on the information market, exacerbated by the extraordinary diffusion of new media and social media
3) the new status of information and journalistic work in the light of the main constraints arising mainly from advertising.
Full programme
The course is structured in three parts.
1) Analysis of the system of mass communications, with particular reference to the changes that have affected the publishing companies, the profession of journalism, communications companies and communicators.
2) Causes and effects of the '"traffic jam" media that comes from the proliferation of actors on the information market, exacerbated by the extraordinary diffusion of new media and social media
2.1) A study (practical-operational) on social media. With exercises in journalism and communication 2.0 and use of wordpress 2.0.
3) the new status of information and journalistic work in the light of the main constraints that weigh on them: constraints owners (now exclusionary "pure publishers") and increasingly intrusive role of advertising.
The lessons are supported by videos and commercials and also include web conference (Skype) and comments live, with journalists and communicators. Students will also be asked to:
• write for the journals of the course www. water (on) line.info newspaper of water, environment and landscape: 3 items (a survey, an interview, a comment)
• write 1 article for www. loltretorrenteche vorrei.it, university website that supports the network of neighborhood civic 2.0 Oltretorrente
• write 1 article for www.madeinparma.info, narrative e-commerce site maintained by the master in "web communication and social media," the University of Parma
• produce 1 "short" video of journalistic or advertising (optional)with a smartphone or digital camera
nb. You can access the exam (oral) only after having completed the "writings"
Bibliography
1
MSSS (Manuale per studenti scritto da studenti), Sociologia della comunicazione ( di massa), Mup Editore, Parma, 2011
2
G.Triani, L’ingorgo. Sopravvivere al troppo, Eleuthera, Milano, 2010 ( with particular reference to chapters dedicated to the media, advertising and consumption)
3. Two texts chosen from the following :
3.1 Classici
M.McLuhan, Gli strumenti del comunicare, il Saggiatore, Milano, 2011 ( 1ed. 1967)
V.Packard, I persuasori occulti, Einaudi, Torino, 2007 (1ed.1957)
N. Postman, Divertirsi da morire, Marsilio, Venezia, 2001
Th.Gitlin, Sommersi dai media, Etas, Milano, 2003
3.2 Attualità giornalistica e mediale
M.Travaglio, Colti sul fatto, Garzanti, Milano, 2010
C.Sunstein, Gossip, voci e false dicerie, Feltrinelli, 2010
M.Guarino, Mercanti di parole, Dedalo, Bari, 2012
3.3 New media
Valeriani, Twitter factor, Laterza, Roma, 2011
M.Franchi, Scegliere al tempo di Facebook, Carocci, Roma. 2011
G.Cosenza, SpotPolitik, Laterza, Roma.2012
Teaching methods
Lectures, videos and commercial, web conference via skype
Assessment methods and criteria
Written and oral exam (4 posts + 1 video)
