Learning objectives
The course focuses on building the business plan for both new businesses and for existing businesses. To this purpose, the course aims to provide students with the institutions and the tools necessary to learn the techniques to be used for the preparation of the business plan. The teaching consists of lectures and individual assistance in the preparation of the plan. Each student must engage in original case of start-up or a real business case for development in the domestic market and foreign market. At the end of the course, each student should have learned the ability to set up a business plan and to assess the economic and financial feasibility in order to directly carry out entrepreneurial activity and evaluate business decisions to submit a valid request for funding of the project company.
Prerequisites
The course is recommended for students of the first year of "Laurea Magistrale" in Firm Administration and Management.
Course unit content
The course is divided into two parts. The first part consists of classroom lessons, in which, after brief mentions on strategic management and its formalization in business plans, describes the structure and purpose of the different types of plans. Each type of plan is reviewed on its own merits. The second part of the course is dedicated to the development of the individual report for BP according to the structure shown in the lectures. In this part. each student maintains continuous contact with the teacher.
Full programme
Part One - The strategic management
-The business plan and the types of business plans
-Analysis of market supply and demand
Part Two-The preparation of the plan
The business plan for a start-up
-The determination of business objectives
-Definition of the strategic business and estimation of the specific application
- Formulation of corporate strategy
- Operational planning management
- Preventive control of the business plan.
The business plan for the development
- Analysis of the business situation and the focus of the main problems
- Strategic analysis and verification of business model business
- The development of corporate strategies
- Operational planning
- The preliminary assessment of the economic and financial development plan
The business plan for the internationalization
- The description of the company and its development problems
- The analysis of the reference market
- The mode of internationalization
- The resources needed
- The economic and financial forecasts of the internationalization project.
Bibliography
- Lecture by the Professor, Business Planning 2012/2013, Parma, 2012
- C.Paroli, Busines Planning, Pearson, Milan, 2011
Teaching methods
The teaching consists of lectures and the individual elaboration of a business plan.
Assessment methods and criteria
Learning evaluation will be based on a written test of institutional and individual sull'elaborato the business plan.
Other information
The institutional lessons are provided in the first module of the first semester. The educational activities will continue in the second part of the second half to draw individual plan.
