Learning objectives
Understanding the management and marketing of a food farm and firm , both with a supply chain and industry perspective and the food consumers’ perception and preferences.
Students will gain skills related to the analysis of case studies (e.g., the analysis of agro-food chain, or geographical indications) using the knowledge acquired during the course.
Prerequisites
- - -
Course unit content
Develop an integrated system of knowledge capable of introducing students to the study of structural and evolutionary dynamics of the food industry on competitive corporate governance illustrate the general aspects of structure and operation of food businesses and specific analysis of competitive forces.
Full programme
Elements of economics and business
Accounting and financial reporting. Financial ratios
Programming systems and control (classification of costs, break-even point)
Government's strategic
Planning Process
Business Plan
Management of human resources
marketing
Internal and external communication
Supply Chain Management
Government of small and medium-sized food businesses
Gesione staff
Introduction to food legislation
Organic farming
Bibliography
Antoldi Fabio, Economia e organizzazione aziendale , seconda edizione, 2012, McGraw-Hill, Milano
Cap. 1, Cap. 2 , Cap. 3 (3.1,3.2,3.5), Cap. 4 (4.2, 4.3), Cap. 5, Cap. 6 (6.1, 6.2), Cap. 7 (o appunti dal seminario), Cap. 8, Cap. 9 (9.1; 9.4 più lezione sulla comunicazione del Consorzio Parmigiano Reggiano), Cap. 10 (10.1; 10.2; 10.4), Cap. 11 (11.5) e appunti dal seminario del 5 giugno.
più
Lucidi e appunti delle lezioni
Materiale consigliato durante le lezioni (si vedano le slide)
Tutti gli approfondimenti affrontati nel corso delle lezioni sul sistema agroalimentare saranno oggetto d'esame.
Teaching methods
Lectures
Assessment methods and criteria
• The final exam will be written (at least three open-ended questions).
• The knowledge that we intend to evaluate concern the whole program, i.e.: 1) Micro-economics, 2) Agri-food system organisation, 3) Cooperatives and producer’s associations, 4) Quality specification in the agri-food system and Geographical Indications, 5) Agricultural policy: evolution of Common Agricultural Policy (CAP) and 6) Food safety policy. The skills that will be assessed are related to the student's ability to apply these concepts in the case studies proposed by the teacher during the final examination. In the examination, the teacher will provide students with at least three open-ended questions.
• The criteria used to evaluate students are: a) ability to use the knowledge transmitted during the course, in concrete case studies suggested by the teacher in the three questions of the final examination, b) ability to argue the responses with the use of formulas and graphics, to analyze from an economic point of view the proposed case studies, c) formal language and use of specific terminology. For each question these three criteria will be weighed in the following way: a) 50%, b) 30%, c) 20%. For each of the three questions, the teacher will assign a score from 1 to 10 using the weights for the three criteria; to achieve the minimum evaluation candidates must achieve a total score greater than or equal to 18
Other information
- - -
