Course catalogue | University of Parma

Professor
Academic discipline: Economia e gestione delle imprese (SECS-P/08)
Field: A scelta dello studente
Type of training activity: Student's choice

28 hours
of face-to-face activities

4 credits

hub: PARMA

course unit
in - - -

lectures timetable unavailable

exam calls

Learning objectives

The main objective is to train students in the understanding of cerebral origin of obesity. The course will also provide students with knowledge and skill to select the more efficient way to communicate nutrition values, in order to influence
behavior while maintaining freedom of choice

Prerequisites

CFU in Neuroshopping

Course unit content

Content will regard obesity and the necessity to tackle this problem with a new marketing approach from the perspective of Government , Brand Manufacturers and of Retail Distributors

Full programme

- - -

Bibliography

Lugli G.( 2015 ) Cibo, salute e business, EGEA

Teaching methods

Seminars and lectures

Assessment methods and criteria

oral test

Other information