COMPUTER SCIENCE AND STATISTICS FOR CORPORATE DECISION-MAKING
cod. 1001889

Academic year 2010/11
2° year of course - First semester
Professor
Academic discipline
Statistica (SECS-S/01)
Field
Statistico-matematico
Type of training activity
Characterising
72 hours
of face-to-face activities
10 credits
hub: PARMA
course unit
in - - -

Learning objectives

The aim of this course it show the potential of multiple regression for marketing applications

Prerequisites

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Course unit content

Simple and multiple linear regression
Model assumptions and Inference
Extensions of the regression models
Marketing applications
Data analysis with Excel and Access

Full programme

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Bibliography

M. Riani e F. Laurini: Modelli statistici per l'economia con

Teaching methods

Lectures and practical computer work

Assessment methods and criteria

Written exam

Other information

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