Learning objectives
The aim of this course it show the potential of multiple regression for marketing applications
Prerequisites
- - -
Course unit content
Simple and multiple linear regression
Model assumptions and Inference
Extensions of the regression models
Marketing applications
Data analysis with Excel and Access
Full programme
- - -
Bibliography
M. Riani e F. Laurini: Modelli statistici per l'economia con
Teaching methods
Lectures and practical computer work
Assessment methods and criteria
Written exam
Other information
- - -