Learning objectives
The main role of marketing is the creation of value for a productive or commercial business. However, several risks do affect the result, which require careful investigation.
The course moves from the fact that stochastic decision models are required also within a marketing process. The student will learn how to take decisions under uncertainty, at least in some simple situations.
Prerequisites
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Course unit content
Study of:
- models for the representation and assessment of risks;
- basic decision models dealing with uncertainty.
Full programme
Available at: http://economia.unipr.it/DOCENTI/files_did.asp?id=60&corso_id=596
Bibliography
Reading material will be posted on the web site of the course and available also at the Press Office of the Faculty.
Further, students may refer to:
E. Castagnoli, M. Cigola, L. Peccati. Probability. A brief introduction. Egea, Milano. 2009
Teaching methods
Oral and practical lesson
Assessment methods and criteria
Written exam
Other information
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