Learning objectives
To promote critical and professional approach to the world of communication
Prerequisites
Interest and motivations for journalistic and / or advertising profession.
Course unit content
The course is structured in three parts.
1) Mass communications system analysis, with particular reference to the changes that have invested the publishing companies, the profession of journalism, communications companies and communicators.
2) Causes and effects of the the medial gridlock that has sprung from the proliferation of actors on the information market, exacerbated by the extraordinary diffusion of new media and social media
2.1) A study (practical-operational) on social media. That is journalism and communication 2.0 and using word press.
3) the new status of information and journalistic work in the light of the main constraints that weigh on them: constraints owners (now exclusionary "pure publishers") and becoming increasingly stifling and advertising.
Bibliography
1
G.Triani, L’ingorgo. Sopravvivere al troppo, Eleuthera, Milano, 2010 ( con particolare riferimento ai capitoli dedicati ai media, alla pubblicità e ai consumi)
2. Il futuro è adesso, SanPaolo edizioni, Milano, 2013
3. Due testi a scelta fra i seguenti :
3.1 Classici
M.McLuhan, Gli strumenti del comunicare, il Saggiatore, Milano, 2011 ( 1ed. 1967)
V.Packard, I persuasori occulti, Einaudi, Torino, 2007 (1ed.1957)
N. Postman, Divertirsi da morire, Marsilio, Venezia, 2001
Th.Gitlin, Sommersi dai media, Etas, Milano, 2003
3.2 Attualità giornalistica e (new) mediale
D.Chieffi,C.Dani,M.Renzi, Working on web, Angeli, Milano, 2013
Ippolita, La rete è libera e democratica. Falso!, Laterza, Roma, 2014
V.M.Schonberger – K.Cukier, Big Data, Garzanti, Milano, 2014
G.Visconti, Giornalista online. Dal web writer al web editor , Franco Angeli, Milano, 2015
G.Zanchini, Leggere cosa e come: il giornalismo e l’informazione culturale nell’era della rete, Donzelli, Roma, 2016
Teaching methods
The teaching consists of lectures, showings of films, commercials and web campaigns. Links with newsrooms and advertising agencies using web conference and Skype. The final evaluation in thirthies results from the oral examination, posts written for journals of the course (www.wateronline.info "newspaper" of water environment and landscape; www.loltretorrentechevorrei.it portal and news of the university neughborhood www.madeinparma.info, site narrative e-commerce; and the production of a "short"(optional)made with digital camera or smartphone.
Assessment methods and criteria
written and oral exam (4 posts + 1 video)
